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Post by account_disabled on Dec 7, 2023 4:42:23 GMT
As of December , Google was responsible for more than percent of global desktop search traffic . The company has a market share of around percent in a wide range of digital markets , and in many of them it has little or no domestic competition. However, advertising on Google Ads does not always give the expected results. In this article we share some of the most frequent causes and errors that should be avoided. . Advertising, but not marketing Digital advertising is just one component in a digital marketing strategy. When campaigns do not work, it is almost certain that the reason is because the other components failed to work. Some things that are usually left out Development of the buyer persona and alignment of the campaigns to that buyer persona Digital Marketing Service Dedicated, conversion-oriented landing pages Content Ad Creativity Research the right keywords Setting the right budget Connection with a CRM that allows building the prospect database Agility in responding to prospects. Not preparing everything to measure ROI Almost no one cares about measuring return on investment. If you cannot measure the return on your investment, your campaign will surely suffer one of two unfounded decisions it will be suspended because it does not give the expected results or, if it has the potential to give better results, it will never be expanded. In both cases, the bad decision that can be made is because there is no business metric to support it.
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