Post by account_disabled on Jan 9, 2024 10:11:30 GMT
shooting for position #1 isn’t always the best strategy. If your business is a mom and pop store selling hardware supplies, and your competition is a big corporation like Home Depot or Lowe’s, chances are they have a much larger wallet and can easily bid as high as you without even breaking a sweat. You don’t want to exhaust your budget trying to compete with the big kids – you’ll never turn a profit! Just because your ads aren’t appearing in position #1, doesn’t mean they aren’t being clicked on or that potential customers aren’t coming to your website and considering your products or services.
Remember that the top of the search results page contains three ad positions, so even if your ads have an average position of 2 or 3, your ads will more than likely receive clicks and you will generate website traffic. Even if your ads appear in position 4 or 5, they will still be close to the top of the search results page; on the side of the search results page. So there is a solid chance your ads Whatsapp Mobile Number List will be seen. People using paid search are typically in more of a research stage, so they are probably going to click on more than one ad before making any serious purchase decisions. (More: When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position) Something else to keep in mind is the industry that you are advertising in.
The more competitive the industry, the more expensive the clicks will be (think of the insurance or legal industry). This goes back to my point just above about shopping around. You can feel pretty confident that if your ads are in positions 3, 4, or even 5 in a competitive industry, they will be clicked on. Ultimately, it comes down to maintaining and hopefully growing your profitability. You don’t want to bid too much, to the point where your ROI is being negatively affected. Only you know where that line is though. It’s important to play around with positioning.
Remember that the top of the search results page contains three ad positions, so even if your ads have an average position of 2 or 3, your ads will more than likely receive clicks and you will generate website traffic. Even if your ads appear in position 4 or 5, they will still be close to the top of the search results page; on the side of the search results page. So there is a solid chance your ads Whatsapp Mobile Number List will be seen. People using paid search are typically in more of a research stage, so they are probably going to click on more than one ad before making any serious purchase decisions. (More: When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position) Something else to keep in mind is the industry that you are advertising in.
The more competitive the industry, the more expensive the clicks will be (think of the insurance or legal industry). This goes back to my point just above about shopping around. You can feel pretty confident that if your ads are in positions 3, 4, or even 5 in a competitive industry, they will be clicked on. Ultimately, it comes down to maintaining and hopefully growing your profitability. You don’t want to bid too much, to the point where your ROI is being negatively affected. Only you know where that line is though. It’s important to play around with positioning.