Post by account_disabled on Feb 19, 2024 9:00:57 GMT
Nowadays, there are hundreds of areas where you can reach new customers, and the number of these areas is increasing every day. The first step most of us take is to create a user-friendly, brand-specific online store or website that focuses on customer experience. Most online shoppers do not even look at the brand's own website when they search for a product. Think about it, do you often go directly to the website when searching for products? Or do you first search for the product on major retailers like Trendyol or Amazon? Adopting a multi-channel sales strategy allows sellers to reach their customers from anywhere and offer their products for sale everywhere. As a result, sales increase and continuous growth of the business is ensured. Do you want to move your sales to multiple channels? In this article, we have written some topics that may help you.
Definition of omnichannel selling Advantages of multi-channel Business & Consumer Email List sales The challenges of omnichannel retailing How can you improve your omnichannel sales strategy? The importance of protecting your growing brand Online marketplace leaders in Turkey International online marketplace leaders Conclusion What is Multi-Channel Selling? Omnichannel selling is the process of selling your products across multiple sales channels simultaneously. With a multi-channel sales approach, you can benefit from the existing customer base of other platforms and businesses and accelerate your growth process. You can include the following six basic international sales channels in your sales strategy: Your e-commerce website – Your own digital space. Online marketplaces – Amazon is one of the leading online marketplaces. These platforms typically bring together an array of third-party products, displaying them in an almost endless variety and quantity. Mobile marketplaces – These platforms are a reflection of larger marketplaces, but the platform structure prioritizes mobile usage.
Unlike companies around the world such as Amazon, these platforms operate as mobile shopping applications from their inception. Some examples: Wish, Mercari and OfferUp. From Turkey, we can give examples of such sites as izle.com and letgo.com . Social media platforms – You've surely heard of the usual suspects here: TikTok, Facebook, YouTube and similar platforms. Comparison shopping engines – Google Shopping is an example. The difference between comparison engines and marketplaces is that purchases occur on marketplaces. Comparison engines direct shoppers to e-commerce or retail sites to complete the purchase. Physical store – Sales you make physically. Each of these sales channels presents your brand to the platform's specific customer group, according to its own market dynamics and disadvantages. Advantages of Multi-Channel Sales The most important advantage offered by different sales channels is that they increase sales opportunities. Besides, it has many other advantages, including: 1- New Customers Every shopper is different. Some prefer to go directly to the source of the product, while others search for the best price across multiple channels.
Definition of omnichannel selling Advantages of multi-channel Business & Consumer Email List sales The challenges of omnichannel retailing How can you improve your omnichannel sales strategy? The importance of protecting your growing brand Online marketplace leaders in Turkey International online marketplace leaders Conclusion What is Multi-Channel Selling? Omnichannel selling is the process of selling your products across multiple sales channels simultaneously. With a multi-channel sales approach, you can benefit from the existing customer base of other platforms and businesses and accelerate your growth process. You can include the following six basic international sales channels in your sales strategy: Your e-commerce website – Your own digital space. Online marketplaces – Amazon is one of the leading online marketplaces. These platforms typically bring together an array of third-party products, displaying them in an almost endless variety and quantity. Mobile marketplaces – These platforms are a reflection of larger marketplaces, but the platform structure prioritizes mobile usage.
Unlike companies around the world such as Amazon, these platforms operate as mobile shopping applications from their inception. Some examples: Wish, Mercari and OfferUp. From Turkey, we can give examples of such sites as izle.com and letgo.com . Social media platforms – You've surely heard of the usual suspects here: TikTok, Facebook, YouTube and similar platforms. Comparison shopping engines – Google Shopping is an example. The difference between comparison engines and marketplaces is that purchases occur on marketplaces. Comparison engines direct shoppers to e-commerce or retail sites to complete the purchase. Physical store – Sales you make physically. Each of these sales channels presents your brand to the platform's specific customer group, according to its own market dynamics and disadvantages. Advantages of Multi-Channel Sales The most important advantage offered by different sales channels is that they increase sales opportunities. Besides, it has many other advantages, including: 1- New Customers Every shopper is different. Some prefer to go directly to the source of the product, while others search for the best price across multiple channels.
