Post by ivykhan885 on Mar 7, 2024 4:40:56 GMT
The historical heritage of a company is something unique, which deserves to be told. The benefits of a heritage marketing strategy are really important, but thanks to Ediscom and the customized solutions at your disposal you will be able to use the best tools to share your experience and differentiate yourself from the competition! To learn more, please click here . Heritage marketing Share on Facebook Share on LinkedIn REQUEST INFO ON BRAND SOLUTIONS! To best describe what brand heritage marketing is, let's start with a simple definition: it is the set of marketing activities that a company implements to position itself on the market and differentiate itself from competitors, exploiting its historical heritage as added value . A company with a long career behind it can leverage heritage marketing to convey values such as solidity and reliability to its public. Potential customers, involved in such a narrative, will naturally be more inclined to evaluate the brand and its products positively, to the benefit of loyalty and a long-term relationship. The power of narration and storytelling.
which we have spoken about extensively on previous occasions, is able to bring the brand and its audience closer together through an emotional bond , weaving together a plurality of stories and memories belonging to all the actors involved. Customer identification with the values and experiences of the brand plays a fundamental role in its loyalty, which can only occur when complete trust is at the basis of the relationship. Is it possible for a company to convey the right values through heritage marketing, find and engage new customers and at the same time build a strong brand identity? What are Australia Telegram Number Data the best tools to achieve all these results ? The tools of brand heritage marketing To share the history, culture and identity of the company with all its stakeholders, internal and external, heritage marketing must be carried out using a correct mix of solutions and strategies. By examining the sector literature ("Heritage marketing. How to open the chest and find a treasure", Maria Rosaria Napolitano, Angelo Riviezzo, Antonella Garofano, Editoriale Scientifica, 2018) it is possible to identify 4 categories in which to collect all the tools available.
- Storytelling : the set of communication channels through which to tell your story. The narrative can be divided, maintaining stylistic and content coherence, from the company website to social media, from monographs to corporate videos, from advertisements to monographs. - Branding : we have already talked about the importance of branding in this article; it is possible to improve the image and positioning of the brand on the market through retrobranding strategies and the maintenance, in a modern key, of the past aesthetics and brand identity. - Organization units : structures in which the historical elements of the brand are preserved and enhanced. Both physical environments, such as museums or foundations, and virtual ecosystems, such as archives or dedicated websites, can be considered as such. - Public relations : the set of operations in which new relationships are formed with stakeholders and potential customers. Events, associations, merchandising and institutional communication are the most effective and used tools. These categories, although they are clearly distinguishable from each other.
which we have spoken about extensively on previous occasions, is able to bring the brand and its audience closer together through an emotional bond , weaving together a plurality of stories and memories belonging to all the actors involved. Customer identification with the values and experiences of the brand plays a fundamental role in its loyalty, which can only occur when complete trust is at the basis of the relationship. Is it possible for a company to convey the right values through heritage marketing, find and engage new customers and at the same time build a strong brand identity? What are Australia Telegram Number Data the best tools to achieve all these results ? The tools of brand heritage marketing To share the history, culture and identity of the company with all its stakeholders, internal and external, heritage marketing must be carried out using a correct mix of solutions and strategies. By examining the sector literature ("Heritage marketing. How to open the chest and find a treasure", Maria Rosaria Napolitano, Angelo Riviezzo, Antonella Garofano, Editoriale Scientifica, 2018) it is possible to identify 4 categories in which to collect all the tools available.
- Storytelling : the set of communication channels through which to tell your story. The narrative can be divided, maintaining stylistic and content coherence, from the company website to social media, from monographs to corporate videos, from advertisements to monographs. - Branding : we have already talked about the importance of branding in this article; it is possible to improve the image and positioning of the brand on the market through retrobranding strategies and the maintenance, in a modern key, of the past aesthetics and brand identity. - Organization units : structures in which the historical elements of the brand are preserved and enhanced. Both physical environments, such as museums or foundations, and virtual ecosystems, such as archives or dedicated websites, can be considered as such. - Public relations : the set of operations in which new relationships are formed with stakeholders and potential customers. Events, associations, merchandising and institutional communication are the most effective and used tools. These categories, although they are clearly distinguishable from each other.
