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Post by account_disabled on Oct 21, 2023 9:34:16 GMT
The advertisement was aimed at people aged 20-40. To double the influence and increase the brand's reach, the hashtag LAthethewheel was also introduced. In addition, cooperation was established with American YouTuber Casey Neistat. The goal was to increase the reach of the channel and reach new customers within the brand's target group. What was the result. The campaign turned out to be the most successful that Mercedes has carried out in the last 20 years. The content achieved over a million views, and as much as 82% of sales were among buyers phone number list who previously owned cars of other competing brands. 2. Starbucks It should also come as no surprise that one of the largest coffee brands in the world.
Also has one of the best cross-channel sales strategies. The best example of Starbucks' marketing campaign is the Frappucino Happy Hour campaign. With Unicorn Frappucino at the forefront, Starbucks conducted a 10-day campaign enriched with the necessary website updates and the introduction of television advertising. All of them were based on a similar message and related to the brand's style. They also had in common similar images used in all customer communication channels.
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